Precision Business
Operations.
The Aura Strategy is a consulting group helping wellness, aesthetics, and performance businesses streamline operations, enhance the client experience, and build systems that scale.
What We Do
We don't just teach concepts.
We install programs.
Whether you're just getting started or ready to scale, we equip your team with frameworks, tools, and personalized guidance to build a professional and effective wellness program.
From SOPs and consent forms to training and fulfillment — we help you launch with clarity and confidence.
Built by Professionals.
For Professionals.
We aren't marketers selling lead-gen. We are wellness professionals who understand that growth without a structured, professional operation is a liability.
Proven Frameworks
Industry-tested business systems.
Professional Standards
Meeting operational excellence.
Premium Outcomes
Clinical-grade client results.
Heather McKerrow, PA-C
A licensed clinical consultant, Heather has built national wellness programs, led injector trainings, and designed scalable protocol systems for multi-location businesses. She brings clinical insight and hands-on experience to every strategy we deliver.
Heather Malhiot
Heather Malhiot is an operations strategist specializing in clinical growth systems, SOP development, and membership frameworks. She has helped scale businesses to seven-figure monthly revenues through structured, system-led operations.
The Standard for
Exceptional Outcomes.
Hear from the pharmacy leaders, surgeons, and consultants who have integrated the Aura Strategy into their medical and aesthetic operations.
Dr. Jess
Clinical Partner
"It has been so wonderful to be able to refer some of my clinic partners over to you for peptide training. At the pharmacy we are limited on what we can provide for dosing and indications for non-FDA approved medications, which makes things tricky. The Aura Strategy supported with the dosing guidelines and implementation insights. This gives providers so much more 'stick' power than just offering hormones."
Heather Vermette
VP, Wells Pharmacy Network
Dr. Sarah Druckman
Clinic Director
"The team at Aura Strategy are incredible. I have enjoyed working with Heather in so many capacities. Her ability to connect with clients, quickly understand their needs, and then create simple yet highly effective and profitable solutions for success is remarkable. Any business thinking about enhancing their bottom line wellness revenues should immediately get with Heather and her team."
Otto Stupka
Founder, Stupka Aesthetics and Consulting
"Heather's presentation illustrated one of the most impressive and comprehensively developed programs I have seen in a long time. Quite clear now to see the amount of work, thought and creativity that went into its creation. My compliments. From my point of view you really hit it out of the park with Heather on this."
Lyle Back, MD
Cosmetic Surgeon and Medical Director at OVME
Your Clinic's
Next Evolution.
Stop guessing with trends. Install the business system designed for predictable revenue and unmatched patient results.